Real Estate Professionals As Anchors To Clients

July 29, 2018

By Rey Post, Associate Broker, Sotheby’s International Realty & Host of the “All Things Real Estate” Radio Show

An anchor is defined as a reliable or principal support…a mainstay. As the National Association of Realtors (NAR) advises, our clients depend on us for education and guidance from the first meeting until a sale closes.

We can reinforce our value and show our real estate expertise by offering objective information and informed opinions about local market conditions, being knowledgeable about the latest home trends and technologies, and understanding community issues. The buyers and sellers we work with expect honest and ethical treatment throughout the course of our business dealings. 

Purchasing real estate is likely to be the biggest and most complex financial transaction a person will make in their life. A trusted real estate professional is a strong advocate who understands the information and emotional support that buyers need throughout the process of finding and acquiring a home.  

As an expert with local market knowledge, real estate pros should be well prepared to guide buyers through all the practical details and potential obstacles that may occur during the purchase process.

On the other hand, selling a house requires not only getting a home into the possible shape to attract buyers, it means navigating through a myriad of forms, documents, and disclosure requirements. REALTORS® serve as trusted advisors through the listing and marketing stage and through the negotiating and closing process. They offer knowledge about comparable properties in the area and provide informed advice about needed improvements and staging that generates interest from consumers and maximizes sale price.

Finally, to make positive connections with our customers, it helps to know where they’re coming from—the generational and life experiences that influence their buying and selling decisions.

That doesn’t mean stereotyping: It means having the specialized knowledge to address their special needs, whether they’re in the middle of a military relocation, moving out of the home where they raised their children, or buying a home with an eye toward sustainability.

Among other things, having a source for demographic research and acquiring specialty education, can help to make us—as real estate professionals—the experts, whatever our client’s needs.

So “Rey’s Real Estate Recommendation” for this week, is to trust that your real estate professional—whether it is a licensed broker; homeowner association manager; lender; home inspector; or any other expert—is indeed be an anchor to count on. We are your reliable, or principal support in that home buying, or selling transaction.

For more information, always check out our blog at and also join us for the “All Things Real Estate” radio show, which airs each Sunday 12-2pm (Mountain Time) and can be heard at the “Listen Now” link at